Dougherty Forestry Manufacturing


Dougherty Forestry Manufacturing is an Oklahoma based company which specializes in forestry and agricultural equipment. A well known and sought after name in forestry equipment, Dougherty Forestry Manufacturing, builds and distributes top of the line land clearing and light forestry application attachments for skid steers, track loaders, excavators, and tractors.

My services included collaborating to develop a company and brand image, designing digital and printed marketing material, and creating a website to showcase company products. Business needs warranted a variety of printed media such as: posters, flyers, banners, brochures product manuals, and digital media which included pictures touched up and extracted, video captured and edited and a variety of web design needs.

Other projects

  • Provided graphic and web design services for two company websites to enhance community and online presence of company brand and services.
  • Developed company brand image and logo; designed printed media such as flyers, banners, posters, brochures, and magazine ads.
  • Optimized websites using PageSeed and SEO tools; generated a 75% increase in website trafic through SEO and keyword optimization.
  • Directed product photo shoots; organized personnel, procured equipment and edited product video.
  • Created Flash animations; created 3D renderings of products in Blender; extracted, masked, and enhanced product photography images.
  • Initiated and developed a content management system (CMS) to create and organize vendors, create news articles and manage trade show dates;
  • Developed (CMS) using PHP, MySQL, Maps API, and jQuery.
  • Researched VPS services and reported findings to supervisors to determine best VPS service; oversaw service transition.
  • Tasked with researching VPS services, communicating findings with superiors, and overseeing service transition.

Web Presence


turbosaw.com

ui/ux, html5/css3, responsive, CMS, PHP


Dougherty Forestry Manufacturing's website, turbosaw.com, is designed to inform customers of products available for purchase, compare their products to competitive retailers, and find a local TurboSaw™ dealer. Customers can also read detailed information about products offered by Dougherty Forestry, learn about forestry and invasive tree species, learn of upcoming shows and events Dougherty Forestry will participate in, and contact support for product trouble shooting and service.

The focus during development of the website was to lead customers with as few clicks as possible to the product that would best suit their needs.


Product Pages

CSS/HTML, Javascript/jQuery, Photoshop, Blender

The product pages were designed to showcase and demonstrate unique product features as wells as provide important comparable statistics in a an easily navigated format.

Product Videos

Product videos are proven to be one of the most effective tools for advertising products such as these in action. I cut and edited videos to showcase cutting times and ease of use of the equipment. These videos where then uploaded to a video steaming service.

Product 360's

The product pages feature product 360's in a modal box. The images for the product where adapted and refined from cad drawings in Blender, then rendered and optimized. Then I implemented a javascript api specifically for product 360's.


Dealer Search

CMS, PHP/MySQL, Javascript/jQuery/ajax, google maps api

The dealer system allows users to quickly find dealers nearest them by either address search or by Google Maps Location Services.

The database is queried for the a specified closest dealers. The dealer database management system allows administrative users to quickly create a dealer by searching Google’s existing places database and auto fill address, website, and location information. Dealer participation can be managed quickly via a toggle button on the dealer list.


Custom CMS

CMS, PHP/MySQL, google maps api

Dougherty Forestry management personal can update the dealer database, create and update trade-show events, post news articles, and manage customer testimonials via a custom, light-weight csm tailored specifically for the company’s needs. Time and research proved that many pre-made cms solutions such as Wordpress and Magento were too bulky and complex for the desired outcomes, and a simple and precise php based cms solution was developed quickly with little to no external cost.

Admin login

New user

Oklahoma dealers

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